![]() In Events Manager, click on your pixel name and select "Install Pixel.".Manually Adding the Code: To manually add the Facebook Pixel code to your website, follow these steps: There are two main methods for installing the Facebook Pixel on your website: manually adding the code or using a partner integration.Ī. Installing the Facebook Pixel: Two Methods Now that you've created your Facebook Pixel, it's time to install it on your website. Enter a name for your pixel and click "Continue." Select "Facebook Pixel" and click "Connect." e. Click "Connect Data Sources" and choose "Web." d. Click the main menu in the top left corner and select "Events Manager." c. Log in to your Facebook Ads Manager account. Setting Up Your Facebook Pixel Before installing the Facebook Pixel, you'll need to create one in your Facebook Ads Manager. By understanding how the Facebook Pixel works, you can better utilise its features and improve your ad performance. The pixel works by triggering cookies that track users as they interact with your website and Facebook ads. ![]() The Facebook Pixel is a small piece of code that you add to your website, allowing you to track user behaviour and gather data for various purposes, including conversion tracking, remarketing, and optimising ad campaigns. Following these guidelines ensures you're getting the most out of your Facebook advertising efforts. In this article, we will discuss installing the Facebook Pixel and the Facebook Pixel Functionality alongside sharing best practices and tips for using it effectively. The Facebook Pixel is a powerful tool that allows advertisers to track user interactions with their website, gain valuable insights, and optimize their ad campaigns. ![]()
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